Sky Launches phone, broadband and digital tv bundle
SKY推出新的电话、宽带与数字电话的捆绑套餐
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为了与BT的新的数字电视服务及将要诞生的Virgin Media 竞争，SKY推出一个新的三组套餐，名为“网上冲浪,说,看”。它包括8Mb宽带、电话（免夜晚和周末话费）、电视（6个组合）。这个庞大的组合，只需要顾客每月付￡26。
詹姆斯.莫达池，SKY的行政总监说：“我们的目标是以集中电视、宽带和电话三者一起的方式，挑战其它强手并提升质量与价值的标准。
SKY正在开发的这个组合，英国70%的地方都可以得到，但当前他们的顾客只有一半能得到，因为SKY的宽带受到LLU的限制。SKY期望到今年七月能将服务提供给其余的客户，但这需要小心，不要导致象Talk Talk开始时面对的问题，即连接上的漫长等待及顾客服务争端的发生。尽管￡26的月租费是有竞争力的，但顾客仍然必须每月配￡11电话线费给BT，如此，总费用要达到￡37。同时还要有￡20连接费。
宽带选择商业机构经理，查尔斯.厄沟先生说：“SKY这个捆绑是简单的，给电信市场一种耳目一新的感觉。然而，SKY必须保证让顾客的连接或转移不能超过二周。如果不出现象TalkTalk的情况，顾客就会接受它的服务。
Sky has launched a bundle to rival BT’s new digital TV service and the upcoming relaunch of Telewest and ntl as Virgin Media. Their new “Surf, Speak, See” package offers customers up to 8Mb broadband, telephony and Sky TV for an eye-catching ￡26 a month, offering free evening and weekend calls as well as some of Sky’s most popular TV channels including Sky One, National Geographic and MTV.
James Murdoch, Sky’s Chief Executive, said: “Our aim is to bring together TV, broadband and telephony in a way that challenges the established players and raises the bar for quality and value.”
However, Sky is marketing their package as being available to 70 per cent of the UK, but currently only half of their customers can get the deal, as their broadband is subject to local loop unbundling. Sky hopes to have reached the rest of their customer base by July this year, but need to be careful not to end up with the kind of problems initially faced by Talk Talk – long waits for connection and the ensuing customer service issues.
And while the ￡26 monthly fee is competitive, you still have to, albeit grudgingly, pay ￡11 a month to BT for your phone line, bringing your telecommunications total up to ￡37. There’s also a ￡20 connection fee.
Chris Eagle, BroadbandChoices Commercial Manager, said: “The Sky bundles are simple, which is refreshing in the communications market place. However, they must ensure that customers do not have to wait more than a couple of weeks to switch these enticing packages. Customers could do without another TalkTalk scenario”
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